Corporate identity package development taking as inspiration the original building design that hosted the Union Club and years later became the Class and Troops Club.
The crest was created based on the architectural language present on the old Ballroom flooring, a meeting point for the most outstanding events.
Based on the crest, a complete package was developed with more than 50 graphic pieces ranging from stationery to utilities under Accor and Sofitel Legend hotels chain guidelines.
In the search for new sustainability policies, MAC10 Studio was part of the Eco-Protocol editor and technical group, which is a comprehensive certification and regulation for existing buildings at the municipal level developed by the Panama Green Building Council, the Municipality of Panama and a specialized firm from Singapore, which includes the legal aspect (incentive and obligations), the technical aspect (categories and credits) and the guide (methodologies and strategies).
The Eco Protocol will help establish clear medium- and long-term goals for adapting the inventory of existing buildings in Panama to a more sustainable model. Also, Mac10 Studio developed the complete branding for the project which included the certification logos and tiers.
As members of the Technical Scientific Committee for Panama Green Building Council; Mac10Studio conducted an energy efficiency study, by providing more accurate data collected in order to obtain a “Sampling Residential Sector” analysis; by using an existing dwelling unit as a baseline; Mac10Studio provided a re-interpretation of the unit with a more efficient approach and tools; the results serve as a technical support to generate a regulation in accordance with the economic, environmental and social needs of the local market.
For more details, see full report link here.
This commission relates to both content and graphic design development. MAC10 STUDIO generated a comprehensive set of Urban design guidelines and parameters for Educational Buildings at Panama Pacifico-London & Regional Panama. The scope included Urban Planning recommendation, selection of materials as well as Sustainable Strategies applicable to new schools.